Raincoast Global is a new line of the Raincoast Trading family. A brand was created to feature the "Pole & Line" fishing technique that this sustainable tuna uses. Bright blue was used to represent the waters of Maldives where the tuna is caught. The illustration of the fishermen catching the tuna offers a distinctively different look amongst other canned seafood brands and helps reinforce the fishing technique. The design is printed directly on the cans, eliminating the paper label and allowing the bottom of the can to be a feature area.