Raincoast Trading is a seafood company specializing in canned seafood. They are one of the highest ranking seafood companies in sustainability and taste. I created the original brand for Raincoast Trading 15 years ago and now we just completed the re-brand. A re-brand was needed to freshen up the design and to also help draw attention so that customers understand it is different than the other cans of seafood on the shelf. The graphic “Not your typical can of seafood” was created to help explain and stand out as this is something different. The supporting brand pieces help explain why it is not your typical canned seafood.