One Ocean is a retail seafood company that is all about tasty, best quality, sustainable fish. Their products are healthy, quick, ready to eat and versatile.
They contacted me to create a memorable brand identity that would stand out on the shelves amongst other seafood brands. They wanted to inspire consumers to eat more seafood and to remind people that seafood is easy and not fussy as many people think it is.
The photos on the packaging offer quick ingredient pairing suggestions to go with their One Ocean products. Crisp white imagery, bright colours and a playful “One Ocean, One Love” all add to this unique line of seafood products.
Photography concept and coordination
Pet Food 'N More is a local based pet food store with 7 retail locations.
Flyers and any in-store print pieces
Photography concept and coordination
Online ads and features
Raincoast Global is a new line of the Raincoast Trading family. A brand was created to feature the "Pole & Line" fishing technique that this sustainable tuna uses. Bright blue was used to represent the waters of Maldives where the tuna is caught. The illustration of the fishermen catching the tuna offers a distinctively different look amongst other canned seafood brands and helps reinforce the fishing technique. The design is printed directly on the cans, eliminating the paper label and allowing the bottom of the can to be a feature area.
Raincoast Trading is a seafood company specializing in canned seafood. They are one of the highest ranking seafood companies in sustainability and taste. I created the original brand for Raincoast Trading 15 years ago and now we just completed the re-brand. A re-brand was needed to freshen up the design and to also help draw attention so that customers understand it is different than the other cans of seafood on the shelf. The graphic “Not your typical can of seafood” was created to help explain and stand out as this is something different. The supporting brand pieces help explain why it is not your typical canned seafood.
Real estate branding for a local developer.
Brochure and Stationery Design
Sales office signage
Design a new line of bags for One Ocean to go into Costco.
Fish Safe is a company that helps fishermen with safety and training. They wanted their office to be a place that fishermen wanted to come to for training, assistance, and advice. Fish Safe needed to break away from the stigma that they are all about regulations. Their branding showcased the fun side of the what they do by using local fishermen in their photography, bright colours and strong messaging.
Office signage and interior design
The photos on the packaging offers quick ingredient pairing suggestions to go with their One Ocean products. Crisp white imagery, bright colours and a playful “One Ocean, One Love” all add to this unique line of seafood products.
Real Estate development branding and signage.
This new packaging design was created for a wholesale seafood company. A mastercase and product box was designed for the Asian market.
North Delta Seafoods has a very strong brand that sets them apart from other wholesale seafoods companies. The colours and the images used are all very original elements for the seafood world and that is why it works! I started with a logo design 15 years ago and since then I have continued to add many design pieces including packaging, brochures, trade show booths, websites and more.
A few of the logos created over the last 15 years.
Tom Watson is a public speaker, author, business owner, and founder of Your Better Life; a company aimed at helping you live your best life. A brand was created for Your Better Life, along with a website and print collateral for Tom to leave behind at his keynote speaking events.
Yorkville is a local development in Langley. Promotional collateral designed for Yorkville included a logo design, brochure, exterior signage and a website design. All maintaining a clean and bright, easily recognizable brand that stood out amongst other local real estate projects.
Packaging was designed for these unique produce items. The clear packaging, large type and vibrant colours help these products stand out and entice the customer to try something new.